电商平台适配银发经济的供给侧改革路径——基于需求与供给的双维度分析
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王浩俨，唐鸿兴
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广西物流职业技术学院，广西贵港，53700
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摘要：随着我国人口老龄化进程加速，银发经济已成为驱动经济增长的新引擎，而电商平台作为数字消费的核心载体，其对银发群体的适配性直接影响银发经济的发展质量。本文基于需求与供给双维度分析框架，通过梳理中老年群体电商消费的需求特征，剖析当前电商平台在适配银发经济过程中供给侧存在的产品供给错位、服务体系滞后、技术适配不足等问题，最终从产品优化、服务升级、技术创新、生态构建四个维度提出电商平台适配银发经济的供给侧改革路径，为电商平台挖掘银发市场潜力、推动银发经济与数字经济深度融合提供理论参考与实践指引。
关健词：银发经济；电商平台；供给侧改革；需求维度；供给维度
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The Supply-Side Reform Path of E-Commerce Platforms for theSilver Economy: An Analysis Based on the Dual Dimensions ofDemand and Supply
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Haoyan Wang,Hongxing Tang
Guangxi Vocational and Technical College of Logistics, Guigang Guangxi 53700, China
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Abstract: With the acceleration of population aging in China, the silver economy has become a new engine driving economic growth. As the core carrier of digital consumption, the adaptability of e-commerce platforms to the senior demographic directly affects the quality of development of the silver economy. This paper uses a dual-dimensional analysis framework of demand and supply. By reviewing the consumption demand characteristics of middle-aged and elderly groups on e-commerce platforms, it analyzes the supply-side problems that currently exist in the adaptation of e-commerce platforms to the silver economy, such as mismatched product offerings, lagging service systems, and insufficient technological adaptation. Finally, it proposes supply-side reform paths for e-commerce platforms in adapting to the silver economy from four dimensions: product optimization, service upgrading, technological innovation, and ecosystem construction, providing theoretical reference and
practical guidance for e-commerce platforms to tap the potential of the silver market and promote the deep integration of the
silver economy and digital economy.
Keywords : Silver economy; e-commerce platforms; supply-side reform; demand dimension; supply dimension
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